McDonald's was rolling out the grilled when ordered, 100% fresh beef Quarter Pounder on National Selfie Day. Naturally, that meant bringing on a member of the most selfie-loving family in the world to launch it.
Kirby Jenner became the face of a burger so fresh and juicy it leaves your hands incapable of taking a selfie. And to make sure selfies kept flowing regardless on National Selfie Day, we developed The Frylus.
We promoted the two hottest new fashion accessories on the market just as his "siblings" would promote their fragrances: with the Nonsensical Brand Film™, overwrought lookbook, and all.
People all over the U.S. came to McDonald's for the latest collaboration from the Jenner clan's empire, and of course, took some mess-free selfies with the new Quarter Pounder in the process.
As seen in Adweek, Washington Post, Bustle, USA Today
GCD: Mike D'Amico
AD: Vincent Patton