AP Copywriter & Creative Director currently in Chicago, IL.

McDonald's Sirloin Third Pound Burgers could've been just another limited-time offering. But they were so good they forced a certain burger enthusiast out of hiding. 

We started off with a series of teasers, but when you give a character as iconic as the Hamburglar the dark, gritty, vaguely sexy reboot treatment... becoming a trending topic doesn't take long.

As seen in The DrumEntertainment Weekly, AdweekThe Atlantic

AD: Vincent Patton
CDsMitch Delaplane, Heather Barnes
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