McDonald's Sirloin Third Pound Burgers could've been just another limited-time offering. But they were so good they forced a certain burger enthusiast out of hiding.
We started off with a series of teasers, but when you give a character as iconic as the Hamburglar the dark, gritty, vaguely sexy reboot treatment... becoming a trending topic doesn't take long.
As seen in The Drum, Entertainment Weekly, Adweek, The Atlantic
AD: Vincent Patton
CDs: Mitch Delaplane, Heather Barnes
*mileage may vary